BrewDog x Vypr | How Consumer Insight Secured a Landmark Partnership at Lord’s Cricket Ground скачать в хорошем качестве

BrewDog x Vypr | How Consumer Insight Secured a Landmark Partnership at Lord’s Cricket Ground

BrewDog, one of the world’s most iconic beer brands, was founded 18 years ago in the northeast of Scotland. With over 100 bars across the UK and beyond, BrewDog has built a global reputation for bold brewing, innovation, and bringing great beer to everyone — from craft lovers to casual drinkers. https://brewdog.com/ When invited to pitch for pouring rights at Lord’s Cricket Ground, BrewDog faced a critical question: did their brand resonate with the Lord’s audience as much as it did with their existing fan base? The Challenge: To win the partnership, BrewDog needed to: Prove broad consumer appeal across diverse audience segments Overcome traditional perceptions and connect emotionally with fans of the sport Use data-driven insights to build a stronger, evidence-based proposal How Vypr Helped: Partnering with Vypr gave BrewDog the power of agile, real-time consumer insight to guide their strategy: Audience Segmentation: Analysed the Lord’s audience to uncover expectations and preferences. Brand Perception Testing: Captured both quantitative and open-text feedback to reveal emotional connections. Positioning Validation: Identified how BrewDog’s brand could align with the Lord’s culture and values. The Outcome: Armed with Vypr’s insights, BrewDog confidently delivered an insight-backed pitch — securing pouring rights at Lord’s and unlocking new growth opportunities across sport, music, and entertainment. The collaboration also set a new standard for BrewDog’s internal decision-making, helping the team make faster, smarter, and more confident choices for packaging, pricing, and campaigns. Ready to take the guesswork out of product decisions? Join brands like BrewDog and use real consumer insight to launch with confidence. Book a demo today and see how Vypr can help you validate ideas, test concepts, and accelerate success. https://vyprclients.com/book-a-demo/