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In this episode, Charles and Jimmy break down OpenAI's announcement that paid ads are coming to ChatGPT (US-only launch, free users only). Jimmy explains why first movers will have a massive advantage and shares real data showing ChatGPT as the 5th biggest traffic source for optimized stores. Charles reveals his shift to AI content after seeing it perform just as well as human writers, and they both discuss why the agency model is dying but operators are thriving. 🕒 Chapters 00:01 - Welcome back and January ecommerce trends 00:51 - Australian January holidays explained 02:05 - ChatGPT launches paid ads announcement 02:29 - First mover advantage opportunities 03:22 - Free plan users only, no chat data access 04:45 - US-only launch coming in weeks 05:42 - Will ad blockers work on ChatGPT ads? 06:21 - Real data: ChatGPT traffic analysis across clients 08:17 - Why generic product descriptions kill AI visibility 09:17 - SEO, GEO, and integrated search strategy 10:15 - Tracking the full customer journey problem 12:07 - Backlink strategy: Supplier "find a dealer" pages 12:49 - Web agency footer links debate 16:08 - Marketing by vs built by footer links 17:07 - Charles's shift to AI content (and why) 18:55 - AI content vs human writers: Performance data 19:06 - Asking better questions than AI can answer 21:07 - The research phase matters more than writing 22:09 - Hero product strategy for dog treats example 23:27 - Making every product a hero for one condition 25:34 - Collections vs individual products for SEO/PPC 26:09 - Is the ad industry dying? No, but agencies are 27:35 - Junior media buyers and ad strategists at risk 28:38 - ChatGPT as 5th biggest traffic source (real client data) 29:38 - Action items: Test ChatGPT ads, fix product descriptions 🔗 Connect With Us Join our Facebook community: Shopify Marketing Secrets - / ecommarketingcommunity #ecommerce #chatgpt #chatgptads #aisearch #productdescriptions #googleads #shopify #aicontent #ecommercemarketing #firstmoveradvantage