FC Barcelona Partners with Uber: €3 Million Deal, New Pick-Up Points, and More скачать в хорошем качестве

FC Barcelona Partners with Uber: €3 Million Deal, New Pick-Up Points, and More

In a recent announcement, FC Barcelona has signed a strategic partnership with Uber, marking a significant move for both brands. This video explores the key details of the agreement, which is set to run until 2027. €3 Million Partnership Deal: The contract is worth a total of €3 million, with annual payments of €1 million to Barcelona. This financial boost will undoubtedly impact the club's operations and potentially its performance on the pitch. Improving Fan Mobility: The primary focus of this partnership is to enhance the fan experience by improving mobility and traffic management around the Spotify Camp Nou. Uber will play a crucial role in this, offering: Advertising space within the stadium Branded pick-up points for convenient fan arrivals and departures Corporate and brand-related activities Branding and Visibility: Uber's branding will be highly visible, with advertising boards around the stadium and a fleet of vehicles painted in Barça colors across Barcelona. The Uber logo may also feature on the club's official vehicles, further strengthening the brand association. Hospitality and Player Association: The agreement includes hospitality benefits on matchdays and image association rights with players, offering Uber a unique platform for brand exposure and fan engagement.