Mastering Content Orchestration for Storytelling – WoodWing Webinar скачать в хорошем качестве

Mastering Content Orchestration for Storytelling – WoodWing Webinar

In this on-demand webinar, discover how WoodWing’s content orchestration platform empowers brands and publishers to streamline storytelling across channels. WoodWing CEO Ross Paterson and Senior Product Manager Tom Pijsel explore the challenges of modern content production – from scattered assets and content “spaghetti” to maintaining brand consistency across print, digital, and social platforms. See how WoodWing Studio (fka Enterprise) and WoodWing Assets (fka Elvis DAM) work together to unify your content creation and management process – helping teams collaborate seamlessly, accelerate time-to-market, and deliver consistent, engaging stories at scale. The webinar also features a real-world use case: how Yamaha Europe orchestrates marketing content across 26 countries using WoodWing technology. You’ll learn how to: Organize your storytelling workflows with WoodWing Studio and Assets Reuse content effortlessly across print, web, and digital channels Collaborate efficiently with internal and external stakeholders Maintain consistency, compliance, and creative control Use AI-powered tagging and metadata to enrich your content library #WoodWing #ContentOrchestration #DigitalPublishing #WoodWingStudio #WoodWingAssets #ContentWorkflow #DigitalAssetManagement #Storytelling #ContentStrategy #PublishingInnovation Video Chapters 00:00 Introduction – Welcome by Philip Hendriks 00:25 The role of storytelling in content strategy (Ross Paterson) 02:00 Changing consumer behavior and content challenges 07:00 The “content spaghetti” problem explained 13:00 What is content orchestration? 15:30 WoodWing’s content orchestration platform 17:00 How WoodWing Studio and Assets work together 21:00 Metadata, AI, and content management 22:00 Customer case: Yamaha Europe 25:30 Live demo – Orchestrating content across channels (Tom Basiel) 39:40 Summary and key takeaways WoodWing's Products WoodWing Studio and Assets empower publishers to plan, create, and manage content seamlessly across print and digital. With cloud scalability, collaborative workflows, and integrated asset management, teams can accelerate production while keeping full editorial control. Together, Studio and Assets form WoodWing’s Content Orchestration Platform, helping organizations unify content operations from creation to publication. WoodWing Studio: https://www.woodwing.com/products/woo... WoodWing Assets: https://www.woodwing.com/products/woo... WoodWing full product suite: https://www.woodwing.com/solutions About WoodWing WoodWing is a global player in content creation, publishing, information management, and quality management solutions. We help organizations streamline workflows, ensure compliance, and deliver engaging content at scale. 🔗 Follow us on LinkedIn   / woodwing