E32: Doing More With Less:Marriel on How Alcorn State Is Rewriting the HBCU Story in Competitive Era скачать в хорошем качестве

E32: Doing More With Less:Marriel on How Alcorn State Is Rewriting the HBCU Story in Competitive Era

In this episode of Higher Thinking, Sharlyn sits down with Marriel Hardy, Associate Vice President for Marketing and Communications at Alcorn State University, to explore how HBCUs are navigating today’s higher ed challenges. From doing more with fewer resources to adopting digital-first strategies, Hardy shares how Alcorn is breaking silos, empowering students as brand ambassadors, and investing in infrastructure that will shape the next decade of enrollment and engagement. This conversation shines a light on both the weight of tradition and the urgency of transformation. Provocative/Interesting Insights 1. Doing more with less is the default, not the exception. Hardy stresses that HBCUs have always faced resource constraints, making innovation and efficiency non-negotiable. 2. Storytelling is survival. He emphasizes that legacy and pride alone are not enough. Alcorn must invest in digital campaigns, infrastructure, and authentic narratives that connect with students where they are. 3. Silos are as dangerous as funding gaps. Hardy reveals that breaking down cultural and departmental silos has been just as critical as any marketing strategy to move the institution forward. These stand out because Hardy reframes common higher ed struggles (budget constraints, enrollment cliffs, staff shortages) not as excuses but as catalysts for bold change. E32: Doing More With Less:Marriel on How Alcorn State Is Rewriting the HBCU Story in Competitive Era