Awash in the global stream: Australian music versus the algorithm | Webinar скачать в хорошем качестве

Awash in the global stream: Australian music versus the algorithm | Webinar

Global streaming behemoths like Spotify, YouTube, Apple and Amazon dominate the global market for recorded music. For just a few dollars a month, listeners are granted access to a near infinite music library, while artists get a shot at having their music played billions of times. But research published by the Australia Institute shows that although revenue from Australian music is increasing, less of it is going to Australian artists. The finger of blame is variously pointed at record labels, streaming platforms, radio stations, and the pandemic — the last of which hit Australian artists particularly hard. And there are also less obvious culprits, like tall poppy syndrome. But what can be done to support Australian music at home and overseas, and why does it matter? Join former Spotify Chief Economist Will Page and London-based music manager Lucie Watson to find out. SPEAKERS: Will Page — Strategic Advisory, Pivotal Economics Will Page is the author of the critically acclaimed book Tarzan Economics, which has been translated into five languages and published in paperback under the title Pivot. As the former Chief Economist of Spotify and PRS for Music, Will pioneered Rockonomics and shined a spotlight on Glocalisation, showing how and why local artists singing in their mother tongues are topping the charts on global streaming platforms. At Spotify, Will launched his ongoing and widely anticipated annual report on the global value of music copyright, and at PRS he saved BBC 6Music. A passionate communicator, he is a regular contributor to BBC, Financial Times, and The Economist. Will also serves as a fellow at the London School of Economics, Edinburgh Futures Institute, and the Royal Society of the Arts. Lucie Watson — Founder, goodtwin Lucie Watson is a label founder, marketer and writer, and an advisor/consultant to artists and labels. In January 2025, she launched goodtwin, a label services company connecting artists across New Zealand, Australia, and the UK, with a focus on long-term artist development. Her goal is to help New Zealand and Australian artists break out faster, with smart, lean budgets and plenty of Kiwi grit and hard work ethic. She also writes a regular Substack newsletter, demystifying the music industry for artists, now with 130+ subscribers and growing with every post. [https://substack.com/@goodtwinofficial] Through The Bassline by goodtwin, she shares practical marketing insights designed to empower independent artists. Before founding goodtwin, she spent 10 years building artist services company Platoon, where she was the first employee and quickly became Head of Music. During that time, she helped launch the careers of artists including Billie Eilish, Jorja Smith, Yebba, Victoria Monét and so many others. Dr Morgran Harrington — Research Manager, The Australia Institute Morgan is a social scientist with a decade of diverse experiences within and beyond academia. He has held positions as a research fellow at the Australian National University, as a research assistant on projects funded by the Australia Research Council, as a native title anthropologist, and as a coordinator for the Working on Country Program. He has a PhD in anthropology, and has worked for Tehelka Magazine in India and The Jakarta Post in Indonesia. Get our latest analysis sent to you via our fortnightly newsletter! 📧 https://theaus.in/newsletter_signup Help us make more videos like this by becoming a supporter: ❤️ https://theaus.in/donateYT