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Effective text strategies for collections require more than high open rates: they demand carrier approval, data discipline, and trust-driven execution. In this episode, Adam Parks sits down with Mark Reinhard, CEO of Concepts2Code, to break down compliant text messaging for debt collectors based on real-world implementation. Mark explains the practical differences between SMS vs MMS vs RCS in collections, when short code vs long code texting makes sense, and why carriers and not agencies ultimately control deliverability. The conversation focuses on risk mitigation, consent realities, and data sourcing, offering clear guidance for debt collection agency leaders, debt buyers, and compliance or technology professionals responsible for digital communication strategy, carrier compliance, and scalable consumer engagement. 📈 ⏰ Key Moments (Timestamps) 00:00 – Introduction to Mark Reinhard and Concepts2Code 05:00 – Why SMS outperforms email and calls in collections 10:00 – SMS vs MMS vs RCS in collections explained 15:00 – Short code vs long code texting for collections 20:00 – Carrier approval, compliance risk, and data quality 25:00 – Closing thoughts and key takeaways ❓ Frequently Asked Questions Q1: What are effective text strategies for collections? A1: Effective text strategies for collections focus on compliant, carrier-approved messaging strategies that prioritize trust, data quality, and engagement, as explained by Mark Reinhard of Concepts2Code. Q2: What is the difference between SMS vs MMS vs RCS in collections? A2: Mark Reinhard of Concepts2Code explains that SMS is text-only, MMS supports media and documents, and RCS adds branding and interactivity, though adoption is still emerging. Q3: How can debt collectors use compliant text messaging? A3: Debt collectors can use compliant text messaging strategies by working within carrier rules, limiting outreach to appropriate data, and focusing on engagement rather than message volume. Supplementary Links Podcast link: https://receivablespodcast.com/videos... Company website: https://concepts2code.com/ Guest LinkedIn: / markreinhard 👍 Like this Mark Reinhard episode and 🔔 subscribe for effective texting strategies for collections insights! #effectivestrategiesforcollections #markreinhard #complianttextmessaging