InStore: An Immersive Event on the Future of Retail скачать в хорошем качестве

InStore: An Immersive Event on the Future of Retail

On May 2ND, 2017, Electric Runway presented InStore, an immersive event on the future of retail in Toronto. Curated and hosted by Fashion Tech journalist and entrepreneur Amanda Cosco, InStore explored concepts of the store of the future and the customer of tomorrow for a retail, fashion, and startup audience. Presented in partnership with the Design Exchange, Canada's design museum, InStore explored how tech trends are shaping the future of how we shop and sell. Specifically, we looked at how three emerging technologies—AR, VR and AI—are progressing concerns for the customer of tomorrow. The evening event, with music by DJ Maya Killtron, catering by Daniel et Daniel and styling by Christian Dare, invited attendees to explore future retail scenarios, including 3D body scanning, outfit visualization software, augmented reality storytelling, virtual reality merchandising, and next-generation connected commerce experiences. Our demo area had exhibits from Canadian and California-based companies, including CALA, Klothed, ModiFace, No Campfire Required, Little Dada, Metavrse, Kinetic Commerce and Jam3. The second half of the evening was educational, with a seated speaker series. Jennifer Lee, Partner at Deloitte's National Retail and Consumer Analytics division, provided context for a conversation about retail strategies that need to go beyond omnichannel. Fireside chats with leading thinkers in the space helped clarify terms and make the mystic world of tech accessible to a retail audience. We heard from Parham Aarabi, the Founder & CEO of ModiFace, , as well as Daniel Beauchamp, the Head of VR at Shopify. Amanda Cosco also interviewed Darryl Juliet of Digital Main Street, as well as Andrew Wyatt of CALA. THANK YOU TO EVERYONE WHO CAME OUT! Subscribe to our email newsletter to stay in the loop on upcoming events and projects InStore was made possible by ModiFace, the leading augmented reality provider for the beauty industry, as well as the City of Toronto's Digital Main Street, an initiative to help digitize main street businesses and push Toronto’s retail sector into the next generation.