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@LeoOReggio Donate: buymeacoffee.com/loreggio Watch this elder sound system selector school the young ones how to sound system clash at an Original Dancehall Thursday event. The sound systems are Qualitex, Stars, and FireWorks. Who do you think won? The sound system is an integral part of Jamaican culture and history. The sound system concept first became popular in the 1940s, in the parish of Kingston. DJs would load a truck with a generator, turntables, and huge speakers and set up street parties. Tom the Great Sebastian, founded by Chinese-Jamaican businessman Tom Wong, was the first commercially successful sound system and influenced many sound systems that came later. In the beginning, the DJs played American rhythm and blues music, but as time progressed and more local music was created, the sound migrated to a local flavour. The sound system remained successful when the conservative, BBC-modeled Jamaican establishment radio refused to play the people's music, while DJs could play whatever they wanted and favored local sounds such as reggae. The sound systems were big business and represented one of the few sure ways to make money in the unstable economy of the area. The promoter or DJ made his profit by charging admission and selling food and alcohol; often thousands of people were in attendance. By the mid-1950s, sound systems were more popular at parties than live musicians, and by the second half of the decade, custom-built systems began to appear from the workshops of specialists such as Hedley Jones, who constructed wardrobe-sized speaker cabinets known as "House[s] of Joy". It was also around this time that Jamaica's first superstar DJ and MC, Count Machuki, rose to prominence. As time progressed, sound systems became louder—capable of playing bass frequencies at 30,000 watts or more, with similar wattage attainable at the mid-range and high frequencies—and far more complex than their predecessors. Competition between these sound systems was fierce, and eventually, three DJs emerged as the stars of the scene: Clement "Coxsone" Dodd, Duke Reid, and King Edwards. Besides the DJ, who rapped over the music, there was also a selector, who selected the music/rhythm tracks. The popularity of a sound system was mainly contingent on one thing: having new music. To circumvent the release cycle of the American record labels, the sound system operators turned to record production. Initially, they produced only singles for their own sound systems, known as "Exclusives" or Dubplates—a limited run of one copy per song. What began as an attempt to replicate the American R&B sound using local musicians evolved into a uniquely Jamaican musical genre: ska. This shift was due partly to the fact that as American-style R&B was embraced by a largely white, teenage audience and evolved into rock and roll, sound system owners created—and played—a steady stream of the singles the people preferred: fast-shuffle boogies and ballads. In response to this shift in supply, Jamaican producers introduced to their work some of the original elements of the Jamaican sound: rhythm guitars strumming the offbeat and snare-drum emphasis on the third beat, for example. As this new musical form became more popular, both Dodd and Reid began to move more seriously into music production. Coxsone Dodd's production studio became the famous Studio One, while Duke Reid founded Treasure Isle. An important part of sound system culture is the sound clash, an organized battle between two systems. In 2009, a Guinness-sponsored clash was organized into three parts: a "juggling" round, where each system gets 15 minutes to get the crowd going; a "tune fe tune" exchange of "commercial releases"; and a "dub-fe-dub", when the systems alternate "specials done specifically for the sound system playing the recording". The culture of the sound system was brought to the UK with the mass immigration of Jamaicans in the 1960s and 1970s. Notable UK Sound Systems include Sir Coxsone Outernational, Jah Shaka, Channel One, Aba Shanti-I, Jah Observer, Quaker City, Iration Steppas, Fatman International and Saxon Studio International. DJ Kool Herc, known as the Father of Hip-Hop, was responsible for importing many of the elements of Jamaican sound system culture to New York. Having immigrated with his family to the Bronx from Kingston at the age of 12, Herc grew up around dancehall parties, and despite being too young to enter, he would hang out outside the parties and listen to the music. When he started hosting his own parties in New York, he was known for having the loudest and most impressive sound system of anyone in the city, which heavily emphasized bass. Sound systems were the method by which Jamaican migrants were able to maintain their cultural connection with their roots. This culture was separate from the larger population which relied on the radio to provide popular music.