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Business Development for Young Attorneys

Business doesn’t fall out of the sky. And yet many young attorneys start their careers as if it might. In this episode of the 20 Minute Attorney Business Development Podcast, Bill Burns and Tobi Steinemann take a candid look at what really happens when legal talent meets the reality of revenue. Drawing on Tobi’s early experience in a small Basel law firm and Bill’s decades of coaching associates inside a mid-sized U.S. firm, they unpack why business development feels so intimidating at first, and why ignoring it is the fastest way to lose control of your career. You’ll hear: • Why “independence” and “control” are what every lawyer needs to aim for • How firms can (and should) structure business development from year one to partnership • What internal relationship-building actually means and why it’s not optional • The simple but powerful habit of inventorying your contacts and tracking outreach • and more... This episode is especially relevant for: • Young associates trying to balance billable hours, politics, and a personal life • Partners who want to grow the pie instead of hoard it • Legal marketers and BD professionals building structured development programs If you care about long-term career autonomy, intentional relationship-building, and creating a culture where associates don’t feel like pinballs in a machine, this conversation will give you both practical ideas and a shift in perspective  Because at some point, every lawyer faces the same truth: someone has to go find the next case.