#27 From Networks to Recurring Value: Cisco’s Service-Led Transformation скачать в хорошем качестве

#27 From Networks to Recurring Value: Cisco’s Service-Led Transformation

Description Cisco Systems is best known for building the infrastructure of the internet. But since 2010, Cisco has been quietly reinventing itself—from a hardware-driven networking giant into a company powered by services, software, and recurring revenue. In this episode, we unpack how Cisco turned its traditional support business into a strategic growth engine. We trace the evolution from classic maintenance services like SMARTnet to analytics-driven “smart services,” software subscriptions, customer success models, and ultimately networking-as-a-service under the Cisco+ initiative. Along the way, we examine how offerings such as Meraki, Webex, ThousandEyes, Cisco ONE, and subscription-based licensing fundamentally changed how Cisco creates and captures value. The episode shows why services became central to Cisco’s financial stability, how recurring revenue reshaped its operating model, and what this transformation reveals about digital servitization in technology-intensive industries. Cisco’s journey highlights a key lesson: servitization succeeds when services are embedded into the product, the business model, and the customer lifecycle—not added on afterward. Key words Cisco Systems, Digital Servitization, Service Strategy, Recurring Revenue, Subscription Models, Software-Defined Networking, Customer Experience (CX), Networking-as-a-Service, Enterprise Technology