Publicity Pioneer Leo Pearlstein shares his 'ADVENTURES IN PR' скачать в хорошем качестве

Publicity Pioneer Leo Pearlstein shares his 'ADVENTURES IN PR'

When food publicity guru Leo Pealstein started Leo & Associates in 1950, he never dreamed that he would find ways to publicize every kind of food imaginable with the help of movies, TV, music, sports or political celebrities. After more than six decades of breaking the mold, he became known as the “food Publicity Pioneer” and has captured his inside secrets to his success with a rare collection of classic photos of Hollywood celebrities in his new 155-page paperback book, “Adventures in PR,” now available on Amazon for under $15.00. “My stories are about adventures that happened as a result of opportunities” explained Pearlstein. “There were two types of opportunities. If something happened in the press, we would see if we could react with positive information that would be complimentary to our client. There were also opportunities that we could create by working with someone else and including their product information with our messages. We call them ‘tie-ins.’ We would share costs for media and production, or we would include their product in our recipes and they would include our product in theirs. We would both benefit with increased exposure without additional costs. The full exclusive story and photos at: http://www.examiner.com/review/pionee...