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In this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success. Chapters 00:00 Holiday Planning for Success 03:55 Pros and Cons of Black Friday Sales 10:27 Strategies for Effective Sales 17:22 Creating a Sustainable Sales System 23:57 Focusing on Community and Engagement 27:22 Planning Ahead for the New Year Want More Quilting Content? Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! 🔗 Support us on Patreon for exclusive perks / quiltingontheside 🔗 Grab Tori’s new book, Workshops Unleashed https://www.thequiltpatchbytori.com/w... 📌 Follow us on Instagram / quiltingontheside Co-Hosts Tori McElwain https://thequiltpatchbytori.com/ Andi Stanfield https://truebluequilts.com/