Gross Margin Is Lying to You (Here’s the Fix That Freed $130K Cash) скачать в хорошем качестве

Gross Margin Is Lying to You (Here’s the Fix That Freed $130K Cash)

🏆 Want to Take Your DTC Supply Chain to the Next Level? 📞 Click here: https://movesupplychain.com/ 👀 Have any follow up questions? Ask my Delphi here: https://www.delphi.ai/larasupplychain... Tariffs are shifting. Freight is volatile. CAC keeps rising. If you’re running a DTC brand in 2026, your margins are under pressure. This is Part 4 of our margin series and the case study that changes everything. A $2M homegoods founder hadn’t paid herself in 3 years. Her average gross margin was 58%. She thought the business was healthy. It wasn’t. After running a full Contribution Margin audit: • 9 SKUs were barely breaking even • 4 were negative • Her “hero product” was losing money on every sale She cut 40% of her catalog. Revenue dropped 7%. Profit jumped 72%. $130,000 in cash was freed. She paid herself for the first time. In this video you’ll learn: ✔ Why gross margin lies ✔ How to calculate real Contribution Margin ✔ The Kill, Fix, Scale framework ✔ The 5-step SKU audit process More products don’t mean more profit. Sometimes your bestseller is your worst product. =============================== 🔗 - LinkedIn:   / move-supplychain   🐦 - Twitter: https://x.com/movesupplychain Learn more: https://movesupplychain.com/ Who am I, and why should you listen to me? I’m a supply chain expert with years of hands-on experience helping small and medium e-commerce businesses streamline operations, reduce costs, and scale efficiently. My background in assembling high-performing fractional teams and delivering innovative solutions has empowered countless businesses to overcome supply chain challenges and achieve sustainable growth. If you’re looking for actionable insights, proven strategies, and a supportive partner on your journey, you’re in the right place. Subscribe now, and let’s move your business forward! Gross Margin Is Lying to You (Here’s the Fix That Freed $130K Cash)