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Think LifeLock, Aura, or Identity Guard can actually stop identity theft? Think again. In this episode of Dad Ruins Everything, I dig into the billion-dollar identity theft protection industry — including LifeLock’s infamous CEO stunt (and FTC fines), Aura, Identity Guard, IdentityForce, and even Experian IdentityWorks. You’ll learn: Why LifeLock’s CEO had his identity stolen at least 13 times The FTC lawsuits and $100M penalty against LifeLock Why Aura and Identity Guard are the same company in different packaging What “dark web scans” really mean (spoiler: nothing new) Why “$1M insurance” isn’t what you think it is And how to protect yourself for free — without paying $30/month forever If you’ve ever been tempted by scary ads claiming “an identity is stolen every 5 seconds,” this video will save you money, time, and frustration. 📌 Watch next: • Dad Ruins VPNs - Are you safe? What the a... • Dad Ruins Incogni and DeleteMe – The Truth... • Dad Explains Password Managers — Convenien... ⏱️ Chapters 0:00 – 🎣 Want Todd Davis' social security number? 2:01 – 🔍 What These Services Actually Do 3:11 – 🧾 LifeLock’s FTC Fines & Scandals 4:42 – 🏢 Aura, Identity Guard, IdentityForce, IdentityWorks, et al. 6:32 – 💸 The Business Model & Recurring Revenue Trap 7:11 – 📉 The $1 Million Insurance Illusion 8:00 – 📉 Dark Web Scans Explained 8:40 – 🛠️ How to Protect Yourself for Free 10;16 – 🎯 The Bottom Line: Overpriced Monitoring ≠ Protection #DadRuinsEverything #LifeLock #IdentityTheft #aura #identityguard #Identityforce # Identityworks