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Ever wonder where your emails actually land after you hit send? Inbox placement testing is the secret weapon many senders use to predict and improve their deliverability before it’s too late. Sending test emails to yourself is no longer enough to understand how your emails will perform across different mailbox providers. So, how do you really know if your messages will land in spam or reach the inbox? Will Gmail think your campaign is junk? Will Outlook block it from being delivered. There’s really only one way to tell. In this video, we’ll reveal why inbox placement testing (also known as seed list testing) is essential. However, findings from a new industry report indicate less than 15% of senders take advantage of it. If you’re unsure how inbox placement testing works and what it shows you, email deliverability expert Renate Burns has the details. Senders in a global survey say staying out of spam is the biggest email deliverability challenge they face. Then why do so few use inbox placement testing to their advantage? Renate explains the power of inbox placement reports and the actionable information they provide. Get survey results and expert insights on inbox placement in a free, ungated report about email deliverability: https://www.mailgun.com/resources/res... Find out more about inbox placement and how to measure it on the Sinch Mailgun blog: https://www.mailgun.com/blog/delivera...