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PPC Video Series | What Is Pay Per Click Advertising?

In this video series, we will discuss everything about pay per click advertising, how it can help your business together with some tips and strategies. What Is Pay Per Click Advertising? Pay per click advertising, PPC for short, is an Internet marketing model in which the advertiser pays a fee every time we click their ads. It is a way of buying visits to your website, and hopefully, with long-term investment in these ads, your visitors will return to your site organically. It might interest you to know that search engine advertising is a popular form of pay per click as it affords advertisers an opportunity to place a bid for ad placement in a search engine’s sponsored links when an individual searches with a keyword that is related to what your business offers. There are many types of pay per click ads, but the most prevalent one is the paid search ad. These advertisements surface when people seek things online via Google or other search engines to buy something. With pay-per-click advertising, you are charged to run ads when a user clicks on their ad, which brings about the name “pay-per-click.” Why Is Pay Per Click Advertising Important? The thing with pay per click advertising is that every time someone clicks your ad, sending a visitor to your website, it requires you to pay the search engine a token amount of money. In a normal situation where pay per click advertising works correctly, the fee is relatively inconsequential because the visit is more valuable than the actual amount you pay for it. For instance, if you end up paying $3 for a click, but the click earns you a $500 sale, you certainly have made an enormous profit. https://www.nickmetrics.com/blog/2022... #Nickmetrics #DigitalMarketing #PPC #PaidAds #PayPerClick #PayPerClickAdvertising