M360: Hamish McLennan Part 6 скачать в хорошем качестве

M360: Hamish McLennan Part 6

We recap the final highlights from Ten CEO Hamish McLennan's appearance at Mumbrella360. On stage with Mumbrella's Tim Burrowes, McLennan discussed: Whether scheduled TV will still exist in the future; His personal viewing habits, what Seven and Nine do well and his Nat Geo habit; How the ad industry misses out by not owning the content it makes; What he misses from his advertising days; How he got into the industry starting at the bottom as the driver of the chairman for George Patterson bunny-hopping up Sydney's Pitt Street; His plans for the broadcaster's digital channels One and Eleven. Will the Simpson's return to Eleven? One's eventual "radical" change; Ten's role in producing local content, whether the business will be more about content or distribution in the future "There's more content we can create ourselves that we can own"; Whether Ten will rebrand; Being "unashamedly very profitable". For more information: http://mumbrella.com.au/mumbrella360-...