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Dan Mall is a husband, dad, teacher, creative director, designer, founder, and entrepreneur from Philly. He runs Design System University, where he creates, collects, and curates curriculum, content, and community to help enterprise teams design at scale. Previously, Dan ran design system consultancy SuperFriendly for over a decade. Dan writes about design systems, process, and leadership and other issues on his site danmall.com, in his weekly newsletter, and on Twitter and Instagram. We talk about Dan’s network-based model for Superfriendly, creating leveling and growth paths for freelancers, intentionality behind your freelance work lifestyle, his top two tips for new freelancers, figuring out what he wants as he continues his fractional journey, the commodification of designers in the advent of AI, figuring out your value, and a lot more. The Fractional podcast is brought to you by Swarm — social network for top tech freelancers looking for fractional work. Follow us for new Fractional episodes on Twitter, Instagram, LinkedIn, and Facebook! Sign up for Swarm here: https://alpha.swarm.work/?utm_source=... 00:00 - “Work happens to you” vs. Intentionality 00:30 - What is Fractional? 00:52 - Who is Dan Mall? 01:21 - Topics Overview 01:57 - Dan introduces himself 02:50 - What is SuperFriendly? 03:59 - Dan’s superpower: Being a connector of people 04:40 - Daily networking habit 05:30 - I believe freelancers can simultaneously… 06:20 - The dichotomy of freelancing vs. working in a team 07:45 - Aligning incentives 08:38 - Matching opportunities to what people are good at 09:25 - How did Dan get where he is? What were his beliefs? 11:37 - Mental health as a 9-5 freelancer??? 12:50 - The general zeitgeist = reaction mode 13:25 - I want the power dynamic to be in favor of the service provider 15:40 - I would rather ____ than sacrifice time with family 16:34 - How do you get to a position of privilege as a freelancer? 17:33 - One great thing anyone can do at any stage in their career 18:06 - No one can invalidate your journey 18:58 - Creating runway in order to do what I really want to do 20:47 - Shutting down SuperFriendly 22:49 - Dan’s new thing: Design System University 23:41 - Different people learn in different ways 24:41 - The Frequency Illusion Effect 26:00 - What are ways I can teach people in a more accessible way? 26:51 - What are you learning about yourself? 27:29 - 95% intrinsic motivation, 5% extrinsic motivation 28:00 - Wallpapers for my phone that say, “Are you having fun?” 29:14 - If you can’t even answer what you want… 29:46 - Facing your own reality 30:16 - Will AI replace our jobs? 30:48 - How AI works into design systems 31:30 - Craft vs. Commodity 32:55 - The hope despite commoditization 33:22 - ChatGPT lies 34:24 - ChatGPT is a remix machine 36:23 - Before you take away a job, figure out the replacement first 38:03 - AI will design for us. What do we do then? 39:06 - I’m seeking fun 39:36 - Message to freelancers and independent workers 40:13 - You’re not cheaper as a freelancer. You’re more valuable. 41:29 - Your value is so much more than “cheaper”