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In this episode we hear from Manuel Emch, Head Of Strategy at Louis Erard (https://www.louiserard.com/) . Manuel has worked in the watch industry for 20+ years working for some of the most prestigious brands, including Jaquet Droz (Swatch Group), becoming the group’s youngest President & CEO at the age of 29 years old. Manuel provides advice to the Louis Erard watchmaking brand, whose strategy and identity he revamped. Convinced of its potential in this particularly hard-hit sector, he paved the way for it to make a big comeback, after himself investing in the company. We hear his fascinating thoughts and opinions about business and future exciting projects planned for the coming year. For more fascinating stories about watches please visit www.mrwatchmaster.com