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MTV Liftman

Viral super-hit video for MTV India titled Liftman. This disgruntled consumer was penned by my boss and mentor Cyrus Oshidar and first released as a radio spot. In the spot the curmudgeon also voiced by Cyrus called the MTV mainline and blasted the operator on the worthlessness of their product. Cyrus asked me to help him visualize this spot for TV. I thought it'd be great if we confined his frustration in a cage, aka an elevator. And then on a shoe-string budget with make shift equipment we shot the spot. The spots unique editing style was more out of compulsion than design as we didn't have enough money to shoot lip sync. As fate would have it, the glitchy edit added to the manic and won the spot an editing gold at the prestigious NY BDA's (Broadcast Design Awards) Direction: Mayur Tekchandaney Creative Director and Voice: Cyrus Oshidar #filmdirector #tvcommercial #advertisement #funny #mtv #mtvindia