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Why Netflix is Struggling in India’s OTT Market | BISBO Netflix, once the undisputed leader in the global streaming market, is facing a fierce battle in India’s OTT (Over-The-Top) landscape. With competition from local giants like Hotstar, Amazon Prime Video, and emerging platforms such as Zee5 and SonyLIV, Netflix's dominance is being challenged. This video explores the reasons behind Netflix’s declining market share in India, from its premium pricing strategy to its struggle to connect with the diverse Indian audience. We delve into the rise of regional content, aggressive pricing strategies by competitors, and the changing viewing habits of Indian consumers. Can Netflix adapt to the unique demands of the Indian market, or will it succumb to the intense competition? Join us as we analyze whether Netflix can survive the OTT wars in India and what it needs to do to stay relevant. Sources: The Times of India Star India, Viacom18, Times Internet win IPL media rights; total value hits Rs 48,390cr; Jun 14, 2022 Netflix's stumble could be a warning sign for streaming industry; John Koblin & Nicole Sperling; Apr 22, 2022 Netflix loses 200k users, 1st drop in a decade; Apr 21, 2022 The Economic Times Netflix’s lack of success in India ‘frustrating’, cofounder Reed Hastings says; Gaurav Laghate; Jan 21, 2022 Karan Johar, Netflix call off exclusive deal after 2 years; Gaurav Laghate; Sep 22, 2021 Salman Khan's Zee blockbuster 'Radhe' highlights a new path for cinema distribution; May 18, 2021 Salman Khan's 'Radhe' shows India’s ready for the pay-per-view model; Gaurav Laghate; May 17, 2021 India's video OTT market to touch $12.5 billion by 2030: Report; PTI; Jul 18, 2021 Fortune Netflix’s ‘Squid Game’ boom left Asia subscriber growth as the only bright spot in the company’s earnings; Nicholas Gordon; Apr 20, 2022 Entrackr Netflix didn’t fail in India; Netflix India failed everywhere; Aroon Deep; Feb 3, 2022 Livemint Zee Studios and a ₹1,000-crore bet on movies; Lata Jha; Jan 4, 2022 India’s video market to touch $18 billion by 2026; Lata Jha; Nov 23, 2021 How streaming giants got their Bollywood bet wrong; Lata Jha; Oct 15, 2021 Pay-per-view film model fails to rake in money for OTTs; Lata Jha; Aug 3, 2021 How Covid might have changed Bollywood for good; Lata Jha; June 11, 2021 Hindustan Times Guess which OTT platform in India has the most subscriptions now?; Jan 04, 2022 Exchange4media Netflix India's FY21 revenue zooms 66% to Rs 1529 crore; Javed Farooqui; Nov 6, 2021 Inc42 Why Netflix Is Failing In India? The Reason Is More Than Just Its Pricing; Laxitha Mundhra; Jan 31, 2022 The Morning Context Inside the shakeup at Netflix India; Harveen Ahluwalia; Jun 4, 2021 Rediff Why Netflix Hasn't Made An Impact in India; Vanita Kohli-Khandekar; Feb 1, 2022 How much did Zee earn from Radhe?; Viveat Susan Pinto; June 4, 2021 Outlook Is Woke Content Harming Netflix’s India Business?; Neeraj Thakur; Apr 21, 2022 Money Control Zee's bet on Radhe for both OTT and pay-per-view release may not have paid off; Maryam Farooqui; May 18, 2021 The Print Amazon, Netflix sign Rs 400-crore deal with Mumbai production house to boost Indian content; Chris Kay; Jan 25, 2022 Variety Netflix Powers Up Brazilian Development Slate, Unveils ‘Todo Dia a Mesma Noite’ (EXCLUSIVE); John Hopewell, Jamie Lang; Nov 23, 2021 Gadgets 360 Indian OTT Originals Reached Nearly 400 in 2021. Here Are All of Them; Akhil Arora; Dec 12, 2021 SonyLIV Paid Subscribers Jump 700 Percent, Now at 6.8 Million Total; Akhil Arora; Aug 6, 2021 Financial Express Half of the films featured in global non-English top 10 are from India: Netflix; May 18, 2022 The Hindu BusinessLine Netflix India announces a short film competition; Jan 24, 2022 Business Standard Cerebral OTT: How SonyLIV beat streaming biggies Netflix and Amazon; Vanita Kohli-Khandekar; Jun 16, 2022 Forbes Does Acquiring Roku Make Sense For Netflix?; Rob Salkowitz; Jun 8, 2022 YouTube Tags: Netflix India, OTT wars, Netflix downfall, streaming in India, Netflix vs Hotstar, Indian OTT market, Netflix competition, Indian streaming platforms, Netflix pricing, Netflix strategy, Indian content, OTT competition, Netflix survival, Netflix India strategy, Netflix regional content, streaming wars, OTT market India, Netflix vs Amazon Prime, Netflix India market share, Netflix India news, streaming trends, Netflix analysis, bisbo, bisbo english, bisbo hindi YouTube Hashtags: #NetflixIndia #OTTwars #StreamingInIndia #NetflixDownfall #NetflixCompetition #IndianOTT #NetflixVsHotstar #StreamingWars #DigitalEntertainment #NetflixStrategy #IndianContent #NetflixSurvival #OTTMarket #NetflixIndiaStruggles #StreamingPlatforms #NetflixVsPrime #NetflixRegionalContent #IndianStreaming #NetflixAnalysis #NetflixNews #NetflixSubscribers #IndianOTTMarket #NetflixInIndia #OTTCompetition #NetflixUpdate #bisbo #bisboenglish #bisbohindi