HSMAI MASTERCLASS: Profit Oriented Revenue Management for Hotels: скачать в хорошем качестве

HSMAI MASTERCLASS: Profit Oriented Revenue Management for Hotels:

Profit-Oriented Revenue Management (PORM) represents a strategic pivot, infusing traditional revenue management with key financial concepts like flow-through, marginal gains, and total revenue balance against actual profit. This approach doesn’t just skim the surface of financial influx but dives deeper into the essence of enduring profitability. The mantra “Revenue is vanity: Profit is sanity” holds in the realm of PORM. Revenue optimisation has been the bedrock of hospitality management, focusing on filling rooms and maximizing sales through strategic pricing and inventory management. Hotels have started to move to total revenue management to maximize the revenue per guest. Yet, this is still a focus on revenue and often overlooks the ultimate goal: PROFIT. This workshop will take you through the strategies needed to implement a sustainable approach to reach your Profit goal. A whitepaper will be provided to attendees to take back to your hotel and guide you through implementation.