Are You Being Tracked? Digital Footprint & Ad Tech Explained | 404 Explained: EP5 скачать в хорошем качестве

Are You Being Tracked? Digital Footprint & Ad Tech Explained | 404 Explained: EP5

You didn’t Google hiking boots… But you scrolled through trekking photos last night — and now the ad shows up. That’s not magic. That’s your digital persona: a real-time model built from every tap, swipe, pause, scroll, and click. In this episode of 404 Explained, we break down how your online behaviour becomes behavioural data, how platforms build “you” as a probabilistic profile, and how AI systems turn that into predictions — from shopping feeds to streaming recommendations. In this video, you’ll learn: • What a digital persona actually is (in simple words) • Cookies vs device fingerprinting vs behavioral telemetry — what’s tracked • How ad-tech platforms profile users using hundreds of attributes • How AI clustering creates micro-cohorts (K-Means, DBSCAN — explained) • How prediction models decide: will you click, buy, or bounce? • How recommendation systems work (shopping + music + video) • The real question: personalization… or surveillance? We’re not “just browsing.” We’re being modelled at machine scale. At NIIT, we help you learn the real skills behind this world — data science, AI, and emerging technologies — so you can understand how these systems work (and build them responsibly). The future won’t just be personalised — it’ll be predicted. Learn the skills behind data, AI, and the systems shaping what we see online with NIIT. 👉 https://www.niit.com/india/?utm_sourc... Click on the link for NIIT'S top program: Digital Marketing Program — https://www.niit.com/india/course/dig... PGP in Machine Learning & AI —: https://www.niit.com/india/course/pgp... 👇 Comment below: What feels creepier to you — ads that follow you, or recommendations that feel like mind-reading? #404Explained #DataPrivacy #DigitalFootprint #AdTech #RecommendationSystems #MachineLearning #Personalization #AI #DataScience #TechEthics #FutureTechnology #TechnologyExplained #CyberAwareness #NIIT #niit #EmergingTech