Ep 2 Marketing is in Trouble! Colin Gordon on Branding, Bulmers & Why Marketing is Failing! скачать в хорошем качестве

Ep 2 Marketing is in Trouble! Colin Gordon on Branding, Bulmers & Why Marketing is Failing!

Is marketing in trouble? According to Colin Gordon—former CEO of Glanbia Consumer Foods & C&C and the mastermind behind the legendary Bulmers rebrand—the answer is YES. In this episode of The Boardroom Insights Podcast, Colin shares powerful insights from his 30+ years leading top consumer brands, from Avonmore and Kilmeaden Cheese to 7-Up and Ballygowan. He also reveals the marketing secrets behind Bulmers’ transformation from a cheap cider to a premium lifestyle brand, with the iconic tagline: “Nothing added but time.” 🔥 What you’ll learn in this episode: ✅ Why marketing is failing businesses today—and how to fix it ✅ The real role of marketing (hint: it’s not just advertising) ✅ How to reposition a brand and change public perception ✅ The biggest marketing mistakes companies are making right now ✅ Inside Colin’s controversial new book: Marketing is in Trouble 🚀 If you’re in marketing, branding, sales, or leadership, this episode is packed with insights that can transform your business. 📢 Watch now & let us know—what do YOU think is wrong with marketing today? 🔔 Don’t forget to LIKE, COMMENT & SUBSCRIBE for more insights from The Boardroom Insights Podcast! #Marketing #Branding #BusinessGrowth #MarketingIsInTrouble #Bulmers #Podcast #Leadership #ColinGordon #Entrepreneurship