Seekho: Building the 'Netflix for Learning' | Day One | Elevation Capital скачать в хорошем качестве

Seekho: Building the 'Netflix for Learning' | Day One | Elevation Capital

📱New Day One podcast episode! "We had just one month of runway left, and that was in a fixed deposit." This moment of truth in May 2022 sparked a bold decision that would define Seekho's trajectory. With their backs against the wall, co-founders Rohit Choudhary, Keertay, and Yash took a leap of faith - they made the platform paid-only, with a subscription model. The bet paid off spectacularly, and today, Seekho boasts more than 500,000 paying subscribers. In this fascinating conversation with Amit Aggarwal (Principal, Elevation Capital), Rohit takes us through his journey of building a "Netflix for learning" targeted at the masses. Seekho makes learning easy and fun - with a learning-focused OTT platform that's tapping into India's massive appetite for bite-sized, engaging educational content. Rohit's journey is filled with counterintuitive decisions - from charging users upfront in a market known for its aversion to paying for content to running a lean team of just 18 people at this scale. These choices, driven by a deep understanding of the Indian consumer and a commitment to efficiency, have set Seekho apart. In this episode, you will learn about: 1. Identifying and serving the learning needs of the masses 2. Evolution of Seekho’s supply engine 3. Hiring for cultural fit rather than specific skills 4. Balancing engagement and monetization for a consumer app Read our investment memo on Seekho here: https://elevationcapital.com/summit/m... __________________________________________________ Chapters 00:00 Coming Up 01:00 Introduction 02:30 How the Idea of Seekho Originated 04:00 Vision: Netflix for Learning 06:00 Evolving the Platform 06:30 Market Insights 07:20 Understanding the Consumer 09:50 User Insights and Engagement 11:00 The Bold Monetization Strategy 13:00 Launching Monetization 14:50 Challenges and Learnings 16:50 Creating High-Quality Content 18:50 Leveraging Creators 20:00 Efficient Team Building 21:00 Revenue per Employee 23:00 Reflections on Growth 25:00 Scaling the Platform 27:00 Building a Lean Team 29:00 Hiring Principles 31:00 Operating with Efficiency 33:00 Understanding User Needs 36:00 Reflections on the Journey 39:00 Final Thoughts __________________________________________________ Check out the latest videos from the Day One series: 🔵    • Comet's Mission to Rewrite India's Sneaker...   🔵    • Mesa School of Business: Creating Startup ...   🔵    • AppsForBharat: Building India's Largest Sp...   🔵    • Wakefit - Scaling to ₹1,000 Cr With Unconv...   __________________________________________________ Our Socials LinkedIn:   / elevationcap   Instagram:   / elevationcap   Twitter: https://x.com/ElevCap __________________________________________________ About Us Early-stage venture capital firm. Proud partners of visionary founders. Never too early to get in touch with us. Above. Beyond. Together.