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From dominating the beauty industry to facing serious business challenges, Kylie Cosmetics' journey through skincare and cosmetics has been a rollercoaster. After initial success selling direct to consumer and initial partnership with Coty Inc., the brand's TikTok presence couldn't save it from mounting troubles. Despite the self care shopping trends that initially drove its success, the brand now teeters on the edge of bankruptcy, leaving many to question its future. What can other beauty brands learn from this cautionary tale? 📌 Chapters: 00:00 - Intro: The Start of Kylie Cosmetics 00:30 - The Kylie Jenner Lip Challenge 02:40 - Building Kylie Cosmetics Empire 05:00 - Kylie Cosmetics and Coty Inc. Partnership 06:00 - Kylie Jenner's Billionaire Status Is Revoked 06:20 - Kylie Cosmetics Gets Sued (Again) 07:12: The Start of Kylie Skin 📸 Follow me for more insights: 📹 YouTube: @allyssamunro 📸 Instagram: @megandmunro 💬 What do you think? Will Kylie Cosmetics make a comeback, or will her celebrity beauty brand keep fading away? Drop your thoughts in the comments! #business #beauty #kyliecosmetics