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In this episode of The Digital Drop Podcast, host Nej Gakenyi sits down with Adrian Goddard, Commercial Director at the Chartered Institute of Payroll Professionals (CIPP), to explore why listening to junior voices isn’t just good leadership - it’s smart business. From turning a marketing exec’s idea into one of CIPP’s most successful conference moments, to building a culture of honest feedback and skip-level conversations, Adrian shares how fostering bottom-up innovation can transform organisations. We dig deep into: Why senior leaders must stay close to the frontline The power of skip-level meetings and creating space for quieter voices Managing culture during scale-up—and spotting bad apples early Balancing leadership with management (and why not everyone can do both) How personality traits, not just qualifications, shape leadership success Whether you lead a team of five or five hundred, this episode offers practical and honest insights into the leadership mindset needed for today’s dynamic workplace. 🕒 Timestamps 00:00 – Intro 03:12 – Adrian’s role at CIPP & the power of junior insight 06:30 – The story behind CIPP’s now-famous ‘Ace Fest’ 11:05 – Why many leaders struggle to listen down the ladder 15:20 – How to create space for quieter voices 20:40 – Does your culture invite honesty—or silence? 27:10 – Leading through curiosity and self-awareness 32:15 – The difference between leaders and managers 37:30 – When new hires break or build culture 41:00 – The three Cs of Adrian’s leadership style 44:50 – How to measure whether your culture really listens 50:20 – Final takeaways & advice to fellow leaders 🔗 Connect with Adrian Goddard: LinkedIn 🔗 Learn more about CIPP: https://www.cipp.org.uk/