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Today we’re spending time with Joe Lyons, the creative director and founder of SPIN350 Creative, a Boston-based design studio known for brand strategy, logo redesign, and website creative. Joe works with major organizations like Harvard and high-profile nonprofits, but at heart he’s a South Shore guy who loves working with local businesses just as much. To show how wide his creative range really is, we visited three very different South Shore projects Joe has been involved in — perfect examples of how branding and smart design directly impact real businesses and real communities. Our first stop highlights Joe’s work with ARII — the Atlantic Resiliency Innovation Institute, a forward-thinking organization focused on protecting coastlines and preparing for climate challenges. Joe’s branding and visual strategy here helped shape how a massive environmental mission communicates with the public. Next, we head to Chef’s Table in Marshfield, a restaurant that hit a major milestone and needed a full brand refresh. Joe helped modernize their visual identity while preserving everything people already loved about the place — exactly what great logo redesign and brand strategy should do. We wrap up at the Marshfield Business Center, where Joe’s creative team helped reimagine the entire visual presence of the space — from signage to brand cohesion — proving how strong design directly elevates physical spaces and customer experience. Joe has been in the creative industry for over 25 years and has completed more than 10,000 designs over his career — and that experience shows in every project. Whether you need a new logo, a full website redesign, or you’re not even sure what your brand needs yet, SPIN350 Creative specializes in finding that clarity. And yes — Joe also owns an autographed Brutus “The Barber” Beefcake figure dressed in a custom wrestling robe he made himself as a kid. Which somehow makes complete sense for a lifelong creative. If you’re a business owner thinking about a logo update, website redesign, or full brand overhaul, Joe Lyons and SPIN350 Creative are a name you should absolutely know. Follow us on Instagram: @southshorestuff Follow Jackson Blue on Instagram: @jacksonblueshow And message us with feedback and hot tips!