Building the Modern Martech stack: The Ins and Outs, and The Role AI Will Play скачать в хорошем качестве

Building the Modern Martech stack: The Ins and Outs, and The Role AI Will Play

For our first #GROWTH Summit in NYC, we had a panel discussion between Mark Fiske (Operating Partner - Marketing & Digital Transformation at H.I.G. Capital), Al Shanmugam (Head of Product Platform & MarTech at ‪@SlingTV‬ ), Shivani Srivastava (VP Martech Products at ‪@Discover‬ Financial, and Faraz Siddiqui (VP eCommerce at Nutrition NA at ‪@Reckitt‬ ), which was moderated by Kshitij Hastu (Head of Growth at ‪@MoEngage_Global‬ ). This session explored the pivotal elements in the modern Martech stack. the impact this has on a brand's customer engagement strategy, and how AI will define success in future marketing endeavors. The panelists provided valuable insights on selecting appropriate Martech tools, facilitating seamless integration, and fostering adaptability to upcoming trends with their organizations. They also dived into the role AI will play in re-shaping the landscape within their specific industry and how they are preparing their teams to adapt to evolution of this technology.