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The senior living referral system is at an inflection point, and Greg Mason of SilverAssist believes it’s time for a fundamental shift. In this episode of Bridge the Gap, Greg shares the vision behind SilverAssist’s acquisition of Caring.com and how the move expands their digital reach while transforming how families experience the transition into senior living. If you’re an operator frustrated with legacy referral models, or a professional navigating care transitions, this episode offers a compelling look at what’s next. Key Topics Covered The acquisition of Caring.com and what it means for the industry Integrating digital reach with local senior advisors The importance of ADL matching and community fit Financial consultation as a core part of senior placement Veteran benefits and alternative funding options Meet the Hosts: Josh Crisp: / joshcrispsocial Lucas McCurdy: / lucasmccurdyseniorlivingfan Connect with Our Guest Greg Mason: / greg-mason-a026292 Learn more about SilverAssist: https://www.silverassist.com/ For more information about the podcast, visit btgvoice.com Sponsored by Aline, Gibson Insurance, NIC MAP, Procare HR, Sage, Hamilton CapTel, Paragon Senior Living, Service Master, The Bridge Group Construction, and Solinity. Produced by Grit and Gravel Marketing.