What Is CREATIVE STRATEGY? скачать в хорошем качестве

What Is CREATIVE STRATEGY?

What is a creative strategy? A creative strategy is the organizing plan of action for a creative idea through. POT are the three outputs that a creative strategist is involved in. Platform, Orchestration and Tactics. In this video, I’ll be teaching you how to write a creative strategy. Timestamp: 00:00:00 - Intro 00:00:14 - Platform 00:00:55 - Why is it important 00:02:29 - When do you do creative strategy? 00:03:13 - What is the difference between creative strategy and brand strategy? 00:03:40 - When do you do creative strategy? 00:04:34 - What is an example of a good creative strategy? 00:04:40 - Miller Lite Campaign 00:05:06 - 3 things creative strategist has to do 00:05:29 - Idea Formula 00:06:15 - Ecosystem 00:07:17 - Tactical Briefs 00:07:59 - When is creative strategy not helpful? ⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6 ————————— ⚡️STRATEGY MATE - https://strategyfinishingschool.com/l... 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/l... 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/s... ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY:    / juliancole   ————————— 🔥 Follow me on INSTAGRAM:   / byjuliancole   TWITTER:   / juliancole   ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://strategyfinishingschool.com/