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Welcome to another episode of the Hospitality Strategy Lab Podcast, hosted by Jason Littrell. In this episode, Jason sits down with Kevin Pedeaux, the driving force behind St. Roch Market, a historic multi-vendor food hall located in New Orleans. Kevin shares his journey from coffee roasting to becoming a steward of a hospitality concept built on community, storytelling, and sustainable vendor operations. This conversation dives deep into what it takes to manage and scale a successful multi-vendor hospitality model. Kevin breaks down revenue structures, vendor support systems, and operational strategies that lower barriers to entry for food entrepreneurs—while still delivering a strong, consistent guest experience for both locals and visitors. Jason and Kevin also explore how St. Roch Market balances history with innovation, the importance of curating vendors thoughtfully, and how intentional marketing and community engagement play a critical role in long-term success. [00:00:00] – Introduction to St. Roch Market & Kevin Pedeaux Kevin shares how he became involved with the market and why he sees himself as its caretaker. [02:42] – The Evolution of St. Roch Market The history of the market and its role in the New Orleans food scene. [05:25] – Managing a Multi-Vendor Marketplace How vendor relationships and operational systems are structured. [08:33] – Vendor Success & Growth Opportunities Supporting vendors through scalable business models. [11:05] – Revenue Streams & Operational Challenges Percentage-based rent, sustainability, and profitability. [13:39] – Customer Dynamics & Return Rates Why repeat customers matter more than foot traffic alone. [16:27] – Marketing Through Storytelling How community, history, and authenticity drive engagement. [19:19] – Seasonality & Consistency Managing demand across slow and busy periods. [22:17] – Opportunities for New Vendors Low startup costs and pathways for entrepreneurs. [25:03] – Looking Ahead The future of St. Roch Market and its role as a community hub. 🔗 Learn more about St. Roch Market and Connect with Kevin: https://www.strochmarket.com/ This episode is a must-listen for hospitality operators, food hall managers, and entrepreneurs interested in building sustainable, community-driven business models. Learn more: https://hospitalitystrategylab.com (https://hospitalitystrategylab.com/) https://jlittrell.com (https://jlittrell.com/) Subscribe for more conversations on hospitality, entrepreneurship, and scalable business strategy.