CultivatED Marketer Ep. 43 — The Truth About Becoming an Independent Consultant with Ashley Dennison скачать в хорошем качестве

CultivatED Marketer Ep. 43 — The Truth About Becoming an Independent Consultant with Ashley Dennison

In Episode 43 of CultivatED Marketer — your go-to marketing professional development podcast — hosts Brent Bowen and Julie Masson sit down with Ashley Dennison (  / ashley-dennison-consultant   ), Founder and CEO of CommsConsultants.com (https://commsconsultants.com ), to talk about the reality of becoming an independent consultant. This digital marketing podcast episode shares practical marketing career advice, consulting tips, and professional development insights for marketers considering a transition into consulting or entrepreneurship. Ashley shares lessons from her own journey after experiencing layoffs and deciding to build a consulting business focused on connecting organizations with experienced communications professionals. With more than two decades of experience in internal communications, crisis communications, public affairs, and communications leadership, she offers simple advice, career tips, and real-world strategies for building resilience, creating a financial runway, and establishing a strong personal brand on LinkedIn. If you’re interested in marketing career growth, consulting career advice, personal branding tips, and the future of communications consulting in the gig economy, this marketing career podcast delivers insights from an industry leader who has successfully made the leap into independent consulting. 0:00 Intro – Marketing Career Advice for Future Consultants 1:12 Meet Ashley Dennison | Founder of CommsConsultants.com 3:05 Ashley’s Career Journey in Communications 6:40 The Layoff That Sparked Her Consulting Career 9:18 Why More Marketing Professionals Are Going Independent 12:04 What Communications Consultants Actually Do 15:27 Key Skills Needed to Succeed as a Consultant 18:55 Handling Rejection and the “Feast or Famine” Cycle 22:10 Financial Planning Before Going Independent 26:02 Julie Masson’s Experience Transitioning to Consulting 29:48 Building a Personal Brand on LinkedIn 33:20 How Consultants Attract Clients and Opportunities 36:54 The Rise of Contract Talent and the Gig Economy 40:16 How AI Is Changing Communications and Consulting 43:02 Advice for Marketers Thinking About Consulting 46:10 Final Career Tips from Ashley Dennison