How and why GoPro failed? скачать в хорошем качестве

How and why GoPro failed?

How can strapping a camera to your wrist turn into a $2 billion global phenomenon? For 10 years, GoPro thrived without external investors, achieving profitability and completing one of the most successful IPOs of 2014. The founder was even compared to Steve Jobs. But in late 2015, cracks began to show. Mass layoffs, project closures, financial losses, and a transition from being named Entrepreneur of the Year to appearing on lists of the worst CEOs. What happened? And how did things fall apart? - 0:00 - Intro 0:36 - Nick Before Gopro 1:26 - The Birth Of Gopro 1:50 - Developing The Camera 2:23 - Funding The Dream 2:48 - First Sales 3:30 - Early Cameras 4:03 - Going Public 4:40 - Marketing Magic 5:07 - Sponsorships And Risks 5:30 - Expanding The Audience 6:02 - Media Giant 7:30 - Software Issues 8:02 - Camera Failures 8:42 - Drone Disaster 9:45 - Recovering From Failure 10:54 - The Highest-paid Ceo 11:44 - Mistakes And Lessons 13:35 - What About Gopro Now?