Productivity to Competitive Advantage Using AI скачать в хорошем качестве

Productivity to Competitive Advantage Using AI

AI in marketing is everywhere — but most teams are still using it for productivity, not growth. In this session, we explore where real AI value comes from, why adoption is harder than the tools themselves, and how marketing leaders can move from efficiency to competitive advantage. Subscribe for more community conversations on AI, marketing, and growth. What you’ll learn in this session: The AI value ladder: productivity → efficiency → competitive advantage Why CMOs expect growth but most AI work stays focused on speed and cost How to think about ROI using baselines, KPIs, and measurable lift The shift toward smaller teams, broader skill sets, and less reliance on agencies Why change management and buy-in matter more than the technology This conversation is part of a practitioner-led community focused on sharing real experiences — what works, what doesn’t, and how teams are actually adapting AI inside complex organizations. 💬 Question for you: Where is your organization today — productivity, efficiency, or true competitive advantage with AI?