Ecommerce Secrets for Amazon Success with Caroline Lowe скачать в хорошем качестве

Ecommerce Secrets for Amazon Success with Caroline Lowe

Is your e-commerce strategy built for today’s digital consumer? In this episode, Matt Bertram welcomes e-commerce expert Carolyn Lowe—former Dell trailblazer and founder of ROI Swift—to break down what it takes to thrive in the competitive world of online selling. With experience spanning from the early days of digital retail to building Amazon-native brands, Carolyn shares the essential strategies every business needs to succeed online—whether you're selling on your own site, Amazon, or both. What You’ll Learn in This Episode: • How digital transformation is reshaping online buying behavior • Key steps to integrate e-commerce into your business model • Secrets to Amazon brand positioning, storytelling, and visual optimization • Why influencer marketing drives conversion and brand trust • The economics of selling on Amazon vs. your own platform • How Amazon is evolving into a major ad platform—rivaling Google • What a potential TikTok acquisition could mean for sellers • Innovative ways brands are using Twitch, Fire, and other Amazon properties • Whether you're a small business owner, digital marketer, or e-commerce leader, this episode is packed with actionable insights to elevate your online sales strategy. Guest Contact Information:   / carolynbyronlowe   https://roiswift.com/ Chapters: 00:00 - Intro 01:00 - Caroline Lowe 02:02 - Why Some Products Stand Out 05:02 - Selling Meat, Courses & Beyond 08:01 - Choosing the Right Platforms 11:00 - Facebook Marketplace & Alternatives 14:00 - Mistakes Sellers Should Avoid 17:01 - The Strategy That Tripled Conversions 20:00 - Finding What Works in Your Niche 23:02 - Forcing a Sale Can Hurt Your Brand 26:02 - Avoiding Common Sales Pitfalls 29:02 - Working with Affiliates and Influencers 32:00 - Picking the Right Brands to Collaborate With 35:01 - Know Your Market Before You Scale 38:00 - Long-Term Success Strategies Connect With The Best SEO Podcast: Website: https://www.bestseopodcast.com/ Instagram:   / thebestseopodcast   TikTok:   / bestseopodcast   Twitter/X: https://x.com/bestSEOpodcast Connect With Matthew Bertram: Website: https://www.matthewbertram.com/ Instagram: https://www.instagram.com/matt_bertra... LinkedIn:   / mattbertramlive   YouTube:    / @mattbertramlive   About Me: https://about.me/mattbertram/ Search Engine Journal: https://www.searchenginejournal.com/a... Connect With EWR Digital: Website: www.ewrdigital.com LinkedIn: www.linkedin.com/company/ewrdigital Facebook: www.facebook.com/EWRDigital YouTube:    / @ewrdigital   Twitter/X: x.com/EWRDigital Listen on Other Platforms: Spotify: https://open.spotify.com/show/4nvjY61... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon: https://music.amazon.com/podcasts/e15... Hosted by Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™ — uncovering how SEO, AI, and digital strategy shape the future of search. https://matthewbertram.com/blog/llm-v... #digitalmarketing #aiagency #llmagency #llmvisibility