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Summary: In this conversation, Jason Gorman, founder and CEO of Jackrabbit LX, discusses the importance of understanding learner context in education, the shift from content creation to consulting, and the common mistakes organizations make in instructional design. He emphasizes the need for effective measurement of learning outcomes and the integration of AI in learning environments. Gorman also highlights the significance of building relationships in business and shares his vision for empowering organizations to expand their impact. Takeaways: There's an over-indexing on what should the content be. We all have had bad online training experiences. Organizations need to focus on learner context. Good storytelling enhances learning retention. Measuring skills mastery is critical for success. AI can enhance learning experiences significantly. Building relationships is key to business success. Consulting is becoming a larger part of our services. Empowering organizations leads to greater impact. The future of learning is a work in progress. Chapters: 01:11 Understanding Learner Context in Education 04:12 Jackrabbit LX: Services and Impact 06:58 The Shift from Making to Consulting 10:12 Common Mistakes in Instructional Design 13:06 Measuring Learning Outcomes 16:17 Integrating AI in Learning 19:05 Building Relationships in Marketing 21:57 Future Goals and Organizational Impact education, instructional design, learner engagement, AI in education, consulting, learning outcomes, Jackrabbit LX, business relationships, capacity building, training effectiveness