The Cowrywise Effect: Why Design Is Not Decoration скачать в хорошем качестве

The Cowrywise Effect: Why Design Is Not Decoration

The Cowrywise Effect: Why Design Is Not Decoration There are many things you can ignore in business. Weak processes. Slow meetings. Even bad coffee. But bad design? That one is expensive. I recently paid attention to how Cowrywise announced their senior management team — and it was a quiet masterclass in brand thinking. Not loud. Not forced. Just intentional. Cowrywise doesn’t just say “investing is simple and for everyone.” Their visuals prove it. The colours. The illustrations. The tone. The way people are presented. This is what many businesses miss: Design is not decoration. Design is strategy made visible. People don’t experience your mission statement first. They experience your visuals. Lesson for businesses: If your design cannot communicate your values without explanation, your brand is already struggling.