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📞 Contact us: https://bit.ly/4fAFrVx Rule: https://www.ssw.com.au/rules/protect-... Join the discussion in the comments on the rule above Do deadlines kill your creativity? In this video, Anton Polkanov, Senior Software Engineer at SSW, unpacks the relationship between creativity and time pressure in software development. Drawing on research from Harvard Business Review, Anton explains why high stress often leads to lower innovation and what you can do to change that. Learn about the Time Pressure / Creativity Matrix, pressure hangovers, and practical tips to create space for creative thinking in high-pressure environments. This is essential advice for developers, tech leads, and anyone working in fast-paced teams. 00:00 | Introduction 00:16 | Why Creativity Matters in Software Development 00:46 | Creativity Leads to Better Products 01:17 | What Research Says About Time Pressure 01:33 | Time Pressure / Creativity Matrix Explained 01:52 | The "All-Hands" Productive Scenario 02:05 | The Worst-Case: Chaos Kills Creativity 02:40 | Innovation Thrives with Direction + Breathing Room 03:15 | Pressure Hangover and Recovery Time 03:43 | How to Keep Creativity Alive in Teams 🌐 About SSW: https://linktr.ee/SSWTV 🔗 Links: LinkedIn: / ssw Twitter: / ssw_tv Facebook: / ssw.page Instagram: / ssw_tv Tiktok: / ssw_tv 👋 Get in touch: Anton Polkanov – SSW Senior Software Engineer II About: https://www.ssw.com.au/people/anton-p... LinkedIn: / anton-polkanov #sswcreativity #timemanagement #softwaredevelopment #developerlife #productivitytips #innovation #sswtv #devtalks #engineeringculture #teamwork v4 - Marcus