Austin Morgan on Attorney Marketing скачать в хорошем качестве

Austin Morgan on Attorney Marketing

Law firm marketing is one of my core passions. Marketing is often overlooked by practicing attorneys who outsource it to middle-of-the-road marketing companies, or don't attend to it at all. However, advertising--that is, loosely, how you hold yourself out to prospective clients--is oftentimes even more important than the results you obtain. Think about it: how things appear is often more important than the way things are in actuality, just as the way you say something can be more important than the content of what's said. Trial lawyers shouldn't need a refresher course on this basic concept, but unfortunately, many do. If you're an attorney who refuses to be satisfied with "okay" and you're driven to better your practice at all costs, here is my message to you: if you want success, you have to go out and get it; it's not going to walk through the door. The old-fashioned view that all you have to do to get clients is try your best on each case and get good results is now outmoded, if there was ever any truth to it in the first place. Become a thought leader, media commentator, author, and lecturer. Hone your website's SEO. Develop a speaking practice. Try cases in jurisdictions outside your home state--and crucially--outside any bordering states. Do not be content with where you're at. A shark that stops swimming dies, and you may find that you don't have as many laurels to rest on as you initially thought. In this video, I use some well-known examples of attorney marketing to illustrate a small portion of the strategies at lawyers' disposal.