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Finding Your Marketing North Star

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Ollo Metrics, sits down with guest host Rachel Thexton to demystify marketing data. Warren explains why most teams don’t have a data problem, they have a clarity problem. Instead of obsessing over every metric in the funnel, he shares how focusing on a few “North Star” KPIs can simplify decision-making and drive real growth. From performance marketing and SEO to AI’s impact on emerging marketers, this conversation explores how technical skill, strategic thinking, and creative craft must now work together, not in silos. Clearer metrics. Smarter decisions. Stronger teams. Tickets to SocialPacific 2026 will be on sale soon. Be part of conversations like this, live and in person. Follow Warren on LinkedIn, and learn more about Ollo Metrics at ollometrics.com. Follow guest host Rachel Thexton on LinkedIn and listen to her podcast Rachel Thexton Connects. Thanks to our Editors and Producers at TAKT. This episode was recorded live on at The Wallace in North Vancouver during SocialPacific 2025, British Columbia’s largest marketing conference, bringing together over 600 professionals for two days of actionable insights, expert speakers, and high-value networking. SocialPacific is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.