How to Sell a Bootstrapped SaaS for 8-Figures - with James Ashford [461] скачать в хорошем качестве

How to Sell a Bootstrapped SaaS for 8-Figures - with James Ashford [461]

James Ashford, founder of GoProposal, went from building a $5,000 WordPress MVP to selling his pricing and proposal platform for accountants to Sage for eight figures—all with just 12 people on the team and zero external funding. In this episode, you'll learn how James moved faster than well-funded competitors by publishing helpful content daily, stayed closer to customers than anyone else by speaking to an accountant every single day, built systems and playbooks that made the business sellable from day one, and picked off the top customers of a competitor with $75 million in funding. If you're an early-stage SaaS founder, this conversation is packed with lessons on competing without resources, building for exit from the start, and using speed and proximity as your competitive advantages. 🎧 Full Show Notes: https://saasclub.io/461 🎤 Subscribe to the Podcast: https://saasclub.io/subscribe 💌 Get weekly 5-minute SaaS insights https://saasclub.io/email --- ⏱️ Timestamps 00:00 Introduction 00:09 Favorite Quote & Mindset 00:23 GoProposal Overview & Market Problem 01:28 Closing Deals Faster 02:11 Early Sales Insights & Characteristics 03:05 Origins & Productizing Services 04:11 Entering Accounting Industry 05:14 Gaining Credibility & Partnerships 06:44 Writing "Selling to Serve" 08:14 First Customers & Waitlist Launch 09:46 Content Strategy & Social Media 11:21 Building Trust Without Expertise 12:21 Customer Proximity & Insights 13:52 Scaling Challenges & Team Growth 15:27 Path Method for Sales & Content 17:04 Built to Sell Mindset & Exit Readiness 18:54 Customer Success & Onboarding 20:10 Bootstrapping vs. Raising Money 21:52 The Acquisition Process 23:10 Life After Exit & New Projects 24:05 Key Learnings, Books, and Closing ⸻ 💡 Join the SaaS Club founder community: https://saasclub.co/plus #SaaS #StartupStory #ProductMarketFit #B2B #SaaSFounders #Entrepreneurship #ScalingYourBusiness