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What is the economic potential of your fruit crops? It’s more than just yield. In this webinar, agronomists Dr. Ashley Thompson and Christi Falen will explore how a systems approach to crop nutrition—tailoring products for every stage of growth—can improve quality metrics like fruit size, sweetness, and early harvest potential. Agronomists will discuss trials and research explore how products like Polysulphate®, Agrolution pHLow®, Nova PULSE™, and Nova FLOW™ can work together to enhance profitability through superior fruit quality and maximize your return on fertilizer investment. What We’ll Cover Fruit Quality & Profitability: Explore how improving quality—sweetness, size, and firmness — can directly boost economic outcomes, leading to greater profitability through premium pricing. Systems Approach: Discover how different products can work together at different times to optimize fruit quality throughout the season. Soil Health & Long-Term Sustainability: Understand how Polysulphate® supports soil health and nutrient replenishment for current and future seasons. Field Trials & Research: Gain insights from field trials demonstrating how ICL products are outperforming competitors in improving fruit size, firmness, and Brix in cherries, nectarines, and more. Featured Products: Polysulphate®: A multi-nutrient solution (S, K, Mg, Ca) that supports better crop performance. This slow-release mineral fertilizer that has the capability to provide a sufficient and continuous supply of S to satisfy all the needs of the growing cotton crop, plus low chloride K. Water-Soluble Solutions: Nova ELEVATE™ and Agrolution pHLow® for early season, Nova PULSE™ for mid-season, and Nova FLOW™ to finish strong Meet the Experts: Christi Falen, Western Agronomy Technical Services Manager, ICL Christi Falen is ICL’s Western Agronomist. She brings over 25 years of experience including roles in university extension, plant nutrition, and crop protection. Christi earned a BS in Natural Resource Management from the University of Alaska, a MS in Soil Science from the University of Idaho and is a Certified Crop Advisor. Dr. Ashley Thompson, Assistant Professor of Horticulture, Oregon State University Dr. Ashley Thompson is Oregon State University’s Extension Tree Fruit Horticulturalist for Wasco and Hood River Counties. Based in The Dalles, OR, her research focuses on sustainable orchard practices to enhance yield and quality. She holds a Ph.D. in Horticulture from Virginia Tech, a M.S. in Ecology and Environmental Science from the University of Maine, and B.S. in Biology from Susquehanna University. Why Watch? Gain cutting-edge insights to refine your nutrient management practices, improve orchard performance, and achieve better ROI through real-world research and proven strategies. This webinar was moderated by Fruit Growers News.