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I’ve interviewed a lot of successful founders, but Scott Zucker’s story made me pause. What if building a niche isn’t about picking the “right” strategy, but paying attention long enough to see what keeps showing up? What if the real edge isn’t certainty, but curiosity? In this conversation, we talk about saying yes before you feel ready, using fear as fuel, and why legacy isn’t something you leave behind, it’s something you practice every day. Attorney, mediator, author, professor, artist, TEDx speaker (husband, father, grandfather). CHAPTERS 00:00 Why Niche Practices Rarely Start as a Plan 01:39 Inside the Founding Partner Podcast 02:08 Meet Scott Zucker: How He Ended Up in an Industry No One Was Watching 02:57 The Leap Most Lawyers Never Take 03:45 How One Client Accidentally Created a Career 07:40 The Industry That Quietly Took Over America 09:05 Why COVID Changed Self-Storage Forever 11:58 Can a Local Lawyer Build a National Practice? 13:44 Why Knowing Less Can Sometimes Be Your Advantage 14:46 The Advice Young Lawyers Don’t Want to Hear (But Need) 16:28 Why Writing Became Scott’s Secret Weapon 19:55 Can You Build a Second Practice Before Leaving the First? 26:15 The Question We Avoid Asking About Legacy 31:20 Turning Life Lessons into Something That Lasts 32:35 The Book That Was Never Supposed to Be a Book 33:08 Creating Something Your Family Can Hold Onto 34:07 Why a Single Letter Can Outlive Everything Else 34:56 What Happens When a Law Firm Thinks Like a Business 35:34 The Opportunities You Only See Once You’re Inside the Industry 38:27 Why Independence Changes Everything 43:18 The Balance Every Founder Struggles to Get Right 48:12 Creativity, Fear, and the Cost of Not Trying 55:59 What Most Law Firm Founders Learn Too Late 56:50 The Legacy Question That Changes How You Work Today