We don't need no stinkin' GA4! Analytics alternatives with Jason Packer скачать в хорошем качестве

We don't need no stinkin' GA4! Analytics alternatives with Jason Packer

Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other platforms as they scrambled to find something more useful than GA4. Jason Packer wrote the book on Google Analytics alternatives (literally, it's titled "Google Analytics Alternatives: A Guide to Navigating the World if Options Beyond Google"). Here's what we think of the analytics landscape - how we got here, and what's coming next. 01:29 Universal Analytics Sunset 02:31 Meet Jason Packer 05:53 Jasons Early Web Days 10:20 Why Analytics Matters 13:05 Fragmentation vs Consolidation 17:22 GA4 as Ads Companion 21:13 Googles Motives 23:50 GA4 Pain Points 24:32 Why Users Are Leaving 26:51 Privacy Compliance Pressure 29:33 Top GA4 Alternatives 30:15 Simplified Analytics Tools 32:06 Product Analytics Picks 35:38 Comprehensive Web Platforms 36:42 Future of Analytics AI 42:23 MCP, LLMs and Trust 49:49 Closing Insight and Wrap