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In this episode of The Franchise Growth Show, host Joe Carter sits down with Jason Olsen, Founder & CEO of IMAGE Studios, to unpack how he built one of the fastest-growing luxury salon suite franchises in the U.S.—with 300+ locations in motion, no employees to manage, and zero real estate ownership. This is a masterclass in asset-light franchising, transferable value, and building a business buyers actually want. Joe brings his background of building, scaling, and selling multiple companies—and working inside private equity firms that analyzed $14B+ in deals—to break down what makes IMAGE Studios an investor-ready franchise model. 🔑 What You’ll Learn in This Episode ✅ How IMAGE Studios identified a massively fragmented industry and turned it into a scalable franchise ✅ Why an asset-light, semi-absentee model creates higher margins and stronger exit value ✅ The strategic decisions that helped IMAGE scale past 300 locations ✅ Why going luxury instead of mass-market unlocked premium demand ✅ The systems that allow IMAGE to grow without founder burnout ✅ What private equity and strategic buyers actually look for in franchise brands ✅ Who the ideal franchisee is—and why not everyone qualifies 📌 Topics Covered Franchise scalability & replication Semi-absentee ownership models Luxury positioning in franchising Franchise systems vs. founder hustle Transferability & exit readiness Asset-light business models Franchise growth strategy 🏆 About Jason Olsen & IMAGE Studios IMAGE Studios is redefining salon ownership with high-end, white-glove salon suites designed for top beauty professionals. The brand empowers entrepreneurs while eliminating traditional pain points like payroll, staffing, and complex operations. 🌐 IMAGE Studios Social Links Web: https://imagestudios360.com/ LinkedIn: / image-studios-360 Instagram: https://www.instagram.com/imagestudio... Facebook: / imagestudios360 YouTube: / @imagestudiosfranchise TikTok: / imagestudiossalonsuites X (Twitter): https://x.com/theimagestudios?lang=ar 👋 Work With Joe Carter | The Franchise Growth Show Joe Carter helps franchise founders turn revenue into transferable value with scalable, sellable systems. 🔹 DM Joe “BLUEPRINT” on LinkedIn for a free franchise blueprint 🔹 Email: joe@twinflametx.com 🌐 Website: https://www.twinflametx.com 📘 As Featured In: Franchise Journal, Business Insider, USA Wire & more 👉 https://linktr.ee/joetwinflametx 🎧 Subscribe to The Franchise Growth Show 🎥 YouTube: / @joecartertwinflame 🎧 Spotify: https://open.spotify.com/show/44PUgSq... 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🔗 Stay Connected with Joe 📲 LinkedIn: / joecartertx 📸 Instagram: / strategicexitjoe 🎵 TikTok: / tfbycarter 🐦 X (Twitter): https://x.com/CarterJose53439 🏆 Forbes Business Council: https://councils.forbes.com/profile/J... 🚀 Final Thought If you’re building—or investing in—a franchise brand and want simplicity, scalability, and exit leverage, this episode is required listening. 👇 Drop a comment with your biggest takeaway and subscribe for weekly deep dives into franchise growth, systems, and exits.