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Michael Backes talks about the age of surveillance capitalism, a book by Harvard Business School professor and sociologist Shoshana Zuboff. Surveillance capitalism is a novel market form and a specific logic of capitalist accumulation. It is a "radically disembedded and extractive variant of information capitalism" based on the commodification of "reality" and its transformation into behavioral data for analysis and sales. Capitalism has become focused on expanding the proportion of social life that is open to data collection and data processing.[3] This may come with significant implications for vulnerability and control of society as well as for privacy. Collecting and processing data in the context of capitalism's core profit-making motive might present an inherent danger. Zuboff contrasts mass production of industrial capitalism with surveillance capitalism with the former being interdependent with its populations who were its consumers and employees and the latter preying on dependent populations who are neither its consumers nor its employees and largely ignorant of its procedures. She notes that surveillance capitalism reaches beyond the conventional institutional terrain of the private firm and accumulates not only surveillance assets and capital, but also rights and operates without meaningful mechanisms of consent. Surveillance has been changing power structures in the information economy. Zuboff analyzed the societal implications of this mutation of capitalism. She differentiated "surveillance assets", "surveillance capital", and "surveillance capitalism" and their dependence on a global architecture of computer mediation that she calls "Big Other", a distributed and largely uncontested new expression of power which constitutes hidden mechanisms of extraction, commodification, and control that threatens core values such as freedom, democracy, and privacy.