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In this video we have explained what price positioning is and why it is important for you. In Ecommerce how you price your products means how you position your brand in the overall market. As a consumer you can distinguish brands by looking at their prices and this is called brand positioning. In brand positioning strategy pricing is a central element. So when we talk about your brand positioning we are talking about setting a pricing strategy that serves your marketing strategy. Some online retailers can offer discounts so they have cheaper prices. This cannot be beneficial if you are selling luxury products. But if you are in a competitive market where there are lots of sellers selling the same product as you do, offering discounts can work for you. To set up a good pricing strategy in a competitive market you can take a look at a competitive pricing strategy which can be your best friend. Remember that your pricing should be in line with your marketing strategy so that you can sell. Remember to subscribe to get more about pricing! Follow us on Twitter: / prisynccom Follow us on Linkedin: / mycompany Follow us on Instagram:https://www.instagram.com/prisync/?hl=en Follow us on Facebook: / prisync Check out Prisync's blog for more info on e-commerce pricing and online marketing! https://prisync.com/blog/ To access our free e-commerce pricing certification program, please fill out this form: https://prisync.com/certification/ #price #pricepositioning #ecommercepricing #brand #brandpositioining #marketing #pricing #pricingstartegies #burctanir #prisyncceo