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Mark Rabkin, VP Ads & Business Platform: Now that digital reigns supreme, opportunities in marketing are greater than ever—but so are the challenges, pressures, and pace. To thrive, marketers have to rethink how they work. Facebook's Head of Ads & Business Platform, Mark Rabkin, draws lessons for the moment from a surprising source: the software industry in the early 2000s and the Agile revolution that unleashed its talent. --- #OMR20 is approaching fast! Be part of the OMR Festival 2020, Europe's leading digital marketing event, on May 12 & 13, 2020 in Hamburg, Germany: http://bit.ly/OMRfestival20 --- Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 52,000 visitors in 2019, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: http://bit.ly/OMRhomeEn --- OMR Festival: http://bit.ly/OMRfestival20 OMR Daily: http://bit.ly/OMRdailyEn OMR Events: http://bit.ly/OMReventsEn OMR Podcast: http://bit.ly/OMRpodcastEn --- OMR Facebook: http://bit.ly/OMRfacebookEn OMR LinkedIn: http://bit.ly/OMR-linkedin OMR Instagram: http://bit.ly/OMRinsta OMR Twitter: http://bit.ly/OMRtwitter